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AR and Jewellery? A New Digital Discovery

The rise of immersive technology has been running rampant in the fashion industry since the beginning of the Covid-19 pandemic. Now more...

The Future of Gucci: Plans from a Pandemic

There is simply no lie that the rise of Covid-19 has affected the fashion industry for the foreseeable future. We have seen fashion weeks...

The Future

The future of global media, in my opinion will continue to grow and travel across transmedia platforms. With regard to the current...

International Communication

Instagram has become one of the world’s most popular social media platforms. In recent years it has had the ability to bring people...

Digitization

Digitization has greatly impacted the world of television in both positive and negative ways. With the introduction of streaming services...

Commercialization

Celebrity endorsements have always aided companies in reaching global audiences and gaining a bigger market share. In 2014, actor Lupita...

Conglomeration

The world of professional wrestling has journeyed across various media platforms for the last century. The World Wrestling Entertainment...

How do Balmain keep their success?

Balmain are a brand that innovates their products and visual identity quite frequently. In a way this has helped them keep their status...

Brand Communication Strategy

The Balmain brand have been known to communicate with their audience using various different mediums which has helped them reach a global...

Customer Identity and Tribe

The Balmain consumer can be classed as someone who enjoys living a luxurious life that is modern, exciting and eye-catching much like...

Balmain and how it Began

How the Brand Started Balmain is a luxury fashion brand that started in France, 1945 by founder Pierre Balmain. Balmain created the...

How to choose the right sunglasses for your face shape

This is your blog post. To really engage your site visitors we suggest you blog about subjects that are related to your site or business....

Winter is coming: layers and other cold weather trends

This is your blog post. Great looking images make your blog posts more visually compelling for your audience, so choose media that really...

Day to night in 5 easy steps

This is your blog post. Blogs are a great way to connect with your audience and keep them coming back. They can also be a great way to...

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