The future of global media, in my opinion will continue to grow and travel across transmedia platforms. With regard to the current pandemic, I believe the world of commercialization may be drastically change. How exactly will industries such as beauty and fashion carry on with companies beginning to adapt to the new ‘normal’? it is important to analyse the future of commercialization in the midst of a crisis.
It would be interesting to explore the fashion industry in more depth and how exactly it copes with the impact of Covid-19 across their media platforms. For instance, fashion shows being produced and broadcasted live on applications such as Instagram and YouTube. It would also be beneficial to look discuss whether these industries can maintain the diversification of their brands such as appreciate cultures throughout their endorsements. Considering Covid has had massive impacts on social media engagement, it may be more important than ever to portray strong brand ambassadors throughout campaigns to maintain the sense of inter-connectiveness .
It may be wise to research brands that have adapted to the digital marketplace. For example, does the future of global media depend on if companies can survive the impact of the pandemic. This is the right time for companies to expand their digital presence and discover the full potential of the brand. Fashion, in particular relies on ambassador promoting their garments and attending events. However, with no places to go it would be intriguing to see how companies attempt to stay relevant across transmedia and their ability to market their products. It would also be worth investigating how traditional fashion shows will be changed for good and if they can still create an experience for the consumers on a digital level. Are likes and views just as important as influencers and celebrities attending fashion shows and endorsing products?
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